Vietnam

Masteri Grand Avenue CO LOA

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Project Brief

The residential development in Hanoi, Vietnam, features two towers set beside a central park. The team designed the interiors, carrying forward a dialogue between the urban fabric and nature.

Through warm materials, rhythmic lines, and subtle cultural detailing, the interiors shape functional homes and shared spaces for living, working, connection, and quiet retreat.

The interior concept, Linear Symphony, extends the dialogue between city and nature through the transformation of a single line. Straight lines convey urban order and stability, while curves bring softness, movement, and fluidity. Together, they merge through unity, chromatic layering, warm materials, and Vietnamese-inspired motifs.​Applied across flooring, ceiling, furnishing, lighting, and surfaces, the concept creates a continuous language that adapts to function, defining focused workspaces, quiet reading areas, and more expressive, playful shared spaces.​

Project Info

The interiors explore the transformation of lines — straight, curved, and blended creating a cohesive language across walls, floors, ceilings, lighting, furniture, fabrics, and details.​

Amenity spaces adapt the line concept across functions, from structured coworking spaces to fluid social areas, enriched with warm materials, color accents, and Vietnamese-inspired patterns.

Design Development

The design builds on layered lines, where urban structure, natural flow, spatial movement, and cultural patterns merge into a unified interior language.​ ​

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Urban linearity and natural fluidity merge into a unified interior language, balancing structured city lines with the soft flow of nature.​

The design language rests on four line expressions — continuity, curvature, unity, and chroma — forming the core of the interior concept.​

Continuous, curved, and unified lines flow across floors, ceilings, walls, furniture, and lighting, shaping a cohesive spatial experience.​

A linear axis connects the business hub and library, guiding people between privacy, focus, and social interaction.​ ​

Vietnamese motifs are reinterpreted into a contemporary pattern language, applied across interior details and surfaces.​

“Linear Symphony transforms a single line into a harmony of urban order and natural curvature. Through continuous, curved, unified, and chromatic expressions, it creates rhythm, transition, and a fluid way of living, enriched by Vietnamese motifs reinterpreted into contemporary patterns that ground the interiors in place.”

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  • Team

    • Khaled Alshamaa

      Founder & Principal

    • Hamdi Adam

      Founder & Managing Director

    • Tarek Daker

      ID Director / AWD - Founder & Director

    • Samar Dahdouh

      Concept & Creative Lead / AWD - Managing Partner & Creative Director

    • Leen Husrieh

      Interior Architect

    • Ahmad Feras Arar

      Project Management Director

    • Sara Alsad

      Interior Architect

    • Dave Andrey Mosqueda

      Junior Interior Architect

    • Myca Yutuc

      FF & E Manager

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