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Project Brief

MAG City was envisioned as a mixed-use development that stitches together a fragmented urban and villa context into a cohesive, walkable destination.

The project integrates residential, retail, and public spaces to create a vibrant community hub that strengthens connectivity and activates everyday urban life.

Rooted in a close reading of its surroundings, the concept distills the site into a clear urban DNAshaped by walkability, greenery, and active community life. This essence forms a vibrant podium— a lively retail and social hub that anchors the public realm and connects seamlessly to the parkand neighborhood.​ Above, tilted residential buildings open toward views and light, creating a dynamic skyline whilemaintaining a strong visual dialogue with the city. Together, these layers shape a place designed notonly for living, but for gathering, interaction, and everyday vibrancy.

Project Info

Design Development

The design translates context into a permeable, view-oriented massing that strengthens connectivity and public life.

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Set in a residential neighborhood, the site has the potential to become a local community hub supporting everyday urban life.

Positioned between a park, villas, and denser housing, the site acts as a strategic link with the potential to strengthen connections through a connectivity-driven masterplan.

Key urban drivers — retail, shared amenities, walkability, and greenery — shape a community- focused design strategy.

Large building volumes are arranged to form a continuous linear edge, establishing a strong urban frontage and clear architectural presence.

Strategic cuts are introduced into the primary volumes to reduce scale and enhance permeability and spatial variation.

The original blocks are divided into six articulated volumes, enhancing visual permeability and creating clear movement corridors across the site.

Edge volumes are rotated to open view corridors and enhance connections between residences and the surrounding urban environment.

The last two volumes shift outward to maximize views from shorter facades and enhance openness for residents.​

Central volumes step down toward the main pedestrian axis, framing views to amenities and the park while creating a lighter, more permeable space.​

Layered exploded view showing ground, podium, and residential volumes, emphasizing retail, amenities, walkable paths, and greenery as the project's social foundation.​

The refined massing creates strategic access points, enhancing links to the park and pedestrian connectivity, forming a permeable urban fabric that encourages movement and interaction.​

"MAG City begins with its context, embracing its surroundings through a DNA of community life, retail, greenery, and walkability. Tilted buildings enhance views and connections, creating a living urban fabric that fosters social interaction and continuity."

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team

  • Team

    • Khaled Alshamaa

      Founder & Principal

    • Hamdi Adam

      Founder & Managing Director

    • Liberato Javillo

      Senior Technical Architect

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